Boost Your ROI in 2018: 5 Video Marketing Statistics for Success

Video is one of our favourite services that we’ve personally seen grow rapidly over the past few years, and gladly, we’re happy to say it’s a fantastic conversion tool for our clients. Looking for a way to gain an edge in 2018? Read on for 5 video marketing statistics that will wow you – and have you adding to your resolutions list.

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"These 5 stats will make every business owner realize the potential of video marketing for their audience."

– Studio Media

51.9% of marketing professionals worldwide agreed that video content had the biggest ROI.

Marketing professionals have a hard time agreeing on a myriad of factors when it comes to the best practices or tools for marketing a business, so the fact that half of marketing professionals stated video has the largest ROI speaks for itself. Copious amounts of data mining and analytical research go into implementing the most strategic of marketing plans, and the latest insights are revealing video to be much more than a trend. Video is, indeed, the future and the now of effective marketing.

Viewers retain 95% of a message when they watch it in a video compared to 10% when they read it in text.

It’s in your best interest to have your audience remember your brand, and putting your brand message into video format increases your chances incredibly, even in our inundated culture that’s limiting attention spans. This strategy can be implemented in outbound communications or when engaging with the press. Get your press release opened rather then sent to junk mail by having it in a quick 30 second video format. Old school? Have your traditional news release accompanied by a video of your executives stating the companies mission statement, or innovative demonstrations of your product being used, or even something relevant or humorous that will help engage audiences in a new and impactful way. 

Video on social media generates 1200% more shares than text and images combined.

Social video is a superb way to create inbound marketing for your brand. You have something enticing for your audience, so they are pulled into your platform. Voila: ‘pull’ marketing! Having a video shared by audiences creates 145% more organic reach then an image alone. When your consumers willingly share a product or brand through video with their own followers, your product is trusted because they already have a bond with the consumer sharing your media. You wouldn’t share or solicit information/products to a friend if you wouldn’t use it yourself, right?  

The average user spends 88% more time on a website with video. 

More time on your site means more time for the consumer to contemplate buying your goods or services AND a higher Google ranking. Video will  increase your conversion rates and your website’s SEO, which are two obvious must-haves for business success. One analysis showed that 73% of consumers are more likely to make a purchase if they watch a video explaining the product or service. Whatever the outcome, decreasing your bounce rate and keeping consumers on your site longer is an ultimate win.

Marketers using video increase revenue 49% faster than those who don’t.

Using video gives you an advantage over your competitors who have yet to hop on the video wagon. Let them stay stuck in the past, while you soar into the future and gain their business with enticing video elements in your marketing plan. 

It’s hard to ignore statistics, but if you’ve skimmed this post, just know this: video will help you succeed! Luckily, we make professional video production in Vancouver (and international, we love to travel!) affordable, and in doing so, we make it a no-brainer. Contact us here for our rates (you won’t be disappointed). 

Author: Mackenzie Dunham

Studio Media