Youtube is the new TV, influencers are the new celebrities.
Our digital PR service focuses on amplifying your brand on digital through podcasts, Youtube channels, blogs, digital magazines, and influencer social media channels. The only services we don't offer are television, radio, and print coverage – we've made this decision strategically to focus on our area of specialty (digital) which benefits your website SEO and makes you more searchable online. It's a win-win.
Additionally, we manage influencer campaigns for our clients, which involves amplifying their brand services or product on blogs and popular social media channels. In the past, influencer marketing was focused on the endorsements of celebrities, but since the coming of social media, this has rapidly evolved. Now, consumers are being influenced by regular folks – regular folks who have a large subscriber base and generally make a living off of sharing their opinions on brands, products, and lifestyle choices.