project: inFLUENCER video campaign
We worked with Jack Daniels Canada to organize influencer media events for their new Jack Daniels Rye tastings at partner locations around Vancouver, including Uva Wine Bar, Clough Club, and Medina Cafe. In addition, we produced social media videos at the events featuring the influencers, partners, and the brand itself.
The influencer events we organized promoted Jack Daniels new Rye product, garnering thousands of views across multiple digital channels and driving following to Jack Daniels Canada accounts. The videos we produced were shared by influencers and partners, offering a value add along with a promotional tool.