OLD YALE BREWING
project: BRAND video campaign
We worked with Old Yale Brewing to produce 5 brand and lifestyle videos and imagery for their social media and digital platforms, outlining their various consumer use cases as well as a brand video showcasing their brewery and tasting room expansion.
The video content we produced for Old Yale Brewing increased their social media engagement significantly. The video content garnered a 13.65% engagement rate, with an average 1218 engagements per video post, compared to a 1.6% engagement rate with an average 150 engagements per image post.
“We’ve been working with Studio Media since the beginning of 2018 and we are blown away by their work. We did a series of videos and mini photo sessions based around a number of our products and Tasting Room. Each of the pieces we’ve used thus far have performed very well for us to our social and digital channels and we’re excited to use the remaining content. Studio Media really took the time to understand our brand, vision and goals and it shows in their content creation and quality of work. They were so easy to work with and scheduling was a piece of cake, it’s safe to say they delivered on all counts! We would highly recommend Studio Media.” – Heather Perdue, Marketing Manager